I recently presented at RapidMiner Wisdom conference on the work we’ve done at ezCater to predict LTV/CLV based on the first N days of a customer’s data. (Although secret #1 is never ever say LTV or CLV ;)
Anyway, it was my first major ML project and it was really a blast. RapidMiner was great to use and gave me a ton of flexibility to try different approaches easily. It’s hard to overstate how much we now rely on these models to run our business.
The slides are now up https://rapidminer.com/wisdom/early-prediction-ltv/ if you want to take a gander.
You can read more about early prediction of LTV on the ezCater engineering blog.