Around the beginning of 2017, we realized that we really needed to understand how to predict our customers LTV. I hate to be trendy, but the more I looked the more it turned out to be a really good candidate for an ML solution.
With Elements of Statistical Learning
and the https://www.coursera.org/learn/machine-learning course under my belt I set off on a journey of self discovery and lots and lots of CSVs & R.
Finally found some time to blog it all up so here it is: