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Tuesday, January 16, 2018

Estimating LTV

Around the beginning of 2017, we realized that we really needed to understand how to predict our customers LTV.  I hate to be trendy, but the more I looked the more it turned out to be a really good candidate for an ML solution.

With Elements of Statistical Learning  
and the https://www.coursera.org/learn/machine-learning  course under my belt I set off on a journey of self discovery and lots and lots of CSVs & R.

Finally found some time to blog it all up so here it is: