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Monday, October 31, 2005

CocoaVia

f-ing brilliant.

"Heart disease is the No. 1 killer in the world, and chocolate is the No. 1 favorite ingredient in the world," said Jim Cass, Mars's vice president of marketing. "When you put those two giant macro trends together, we know this is a big idea."

more on CocoaVia

Is this what you get from consultants with Phd's in marketing? I can just imagine the boardroom meeting that launched this. 12 suits sitting around looking at couple different charts of consumer tastes. Too bad they didn't try to make a hybrid-SUV with chocolate steering wheels.

"Hybrid SUV's are the No. 1 growing market in the automobile sector, and chocolate is the No. 1 favorite ingredient in the world," said Jim Cass, Mars's vice president of marketing. "When you put those two giant macro trends together, we know this is a big idea." He went on to add "Additionaly steering wheels are the No. 1 device held by car users, so our product will literaly already be in the hand of the consumer."

These are the same people who do mergers because they think that one and one can equal more than two.

Maybe they should do chocolate Uggs too. Or have people figured out that those look stupid yet?

1 comment:

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